My passion for the craft beer industry has led to me creating opportunities to grow myself and businesses along the way. With every new project, I am equipped with more skills and a greater desire to learn.

Work History

Fire Maker Brewing Company

Marketing Manager

Atlanta, GA

October 2022 - Present

Binders Art Supplies & Frames

Marketing Director

Buckhead, GA

May 2022 - October 2022

Ironmonger Brewing Company

Marketing & Events Manager

Marietta, GA

September 2021 - May 2022

Pontoon Brewing Company

Marketing Manager

Sandy Springs, GA

June 2018 - September 2021

Wild Wolf Brewing Company

Marketing Coordinator

Nellysford, VA

June 2017 - June 2018

Education

Virginia Commonwealth University

Mass Communications - Public Relations

Richmond, VA

August 2012 - May 2016

Curriculum:

  • Journalism Writing

  • Multimedia Production for Public Relations

  • Social Media for Public Relations

  • Public Relations Strategy

Organizations:

  • Alpha Gamma Delta, International Women’s Organization

  • Ultimate Frisbee

  • Pokemon Club

Skills

(703) 927-1948

shan3994@gmail.com

 Professional Skills

Management

  • Directed operational meetings including company brand planning, beer operations, marketing committee, taproom committee, HR committee and merchandising team

  • Constructing budgets with senior leaders and peer managers

  • Hiring, training and supervising marketing team and consultants

Results: Created operations flowcharts and developed company wide systems to improve productivity

Social Media

  • Create, curate and manage all published content including image, video and written

  • Coordinate and assist with media production shots, radio interviews and commercials

  • Building a personable brand on social media with informative and entertaining content across Facebook, Instagram, TikTok, Twitter and YouTube

  • Building, implementing and updating effective SEO strategies

Results: Increased Pontoon Brewing social media following by 240% in 3 years (from 5,000 to 17,000 followers - average of all platforms), executed viral social media campaigns

Marketing

  • Developing and executing media messages including brand, innovation, product and issues where relevant

  • Designed and executed a company-wide crisis communication plan

  • Researching industry trends and communicating with all areas of the business on ways to keep up and continue to innovate

  • Maintaining websites including store, copy, images, and graphics

Results: Media coverage including: magazine cover in Beer Connoisseur, features in national publications and branding in a national commercial, maintained positive consumer relationships throughout product recalls and public personnel crises, developed online ecommerce platforms to sustain business during COVID

Design

  • Communicating with artists on concepts, deadlines and branding on all labels

  • In-house designer for labels, merchandise and signage

  • Maintaining website copy, images and graphics

Results: Executed over 70 labels a year